Client connections are the key to sustaining growth in your organization. While you may rely on tried and true, traditional methods for engaging with clients, custom CRM development presents efficient and cost-effective ways to seamlessly manage customer engagement.
Key Takeaways:
- Customer relationship management solutions enhance workflow and streamline your ability to manage current and new customers.
- Though there are off-the-shelf software options available for businesses of all sizes, a customized solution can most directly address the unique needs of your organization.
- While it may seem like a significant investment, there are financial and performance benefits to developing a CRM platform that specifically addresses your workflow.
Watkyn specializes in providing custom software applications. Our team of developers creates CRM solutions that increase your business profits, streamline processes, and achieve your business goals.
8 Benefits of Custom CRM Development
It’s challenging to maintain your customer relationships without a CRM platform. There is a lot of data to track, information to gather, and trends to follow. A custom solution addresses these issues and more.
1. Superior Customer Service
The overall goal of a CRM solution is to strengthen the relationship between customers and an organization. The platform provides a comprehensive way to track consumer interests and purchasing behaviors. It can also address common customer service gaps through its centralized database of customer problems or inquiries.
2. Higher Customer Retention
Improving customer relationships builds loyalty and increases customer retention. Retention rates also rise when customers have a personalized shopping experience. Customizing your platform gives you the options to track large purchases, conduct sentiment analysis, and anticipate or solve common consumer concerns.
3. Greater Sales
The data gathered and stored in your CRM platform benefits other areas of your operations. With custom CRM development, you can develop a sales funnel and arrange your marketing plan to move potential and current clients toward new purchases more effectively.
CRM platforms make it easier to produce a scalable and repeatable sales procedure, as it tracks and analyzes specific data along the journey from prospect to lead conversion. It also employs automation for routine tasks and leaves key personnel available to strategize additional sales efforts.
4. Centralized Information Storage
Collecting a massive amount of data and storing it in a central location gives your employees the ability to make informed decisions and maintain service consistency. The platform records each client/organization interaction, saving precious time and eliminating errors with paper records and files.
5. Better Prospecting
Monitoring the performance of various stages and channels of interaction gives key insight into the most effective way to reach and nurture leads. Automating the process helps avoid oversight or missed opportunities, giving your sales team more opportunities to close a deal. Custom CRM development allows you to tailor the data tracked through your sales processes.
6. Internal Efficiency
Organizational inefficiency is a recipe for failure and lost revenue. Though CRM solutions provide a host of resources beneficial to organizations, mass-produced options don’t always provide end-user convenience or support to your organizational culture and company model.
When you work with a custom application, you avoid paying for resources or tools you’ll never use. The entire platform addresses the key processes you need to work accurately, efficiently, and cost-effectively. Automating processes reduces manual labor costs and eliminates errors associated with human efforts.
Every aspect of your CRM solution supports your business model and customer management approach. The end results are favorable experiences for both employees and consumers.
7. Effective Sales and Marketing Integration
Sales and marketing need to work together to improve income revenue. Lead generation and conversion become a seamless process across a shared platform. Data is readily accessible by all the team members, and reporting features help with more effective collaboration.
8. Data Privacy
Some of the biggest concerns many companies face are data privacy and security. With so many regulatory standards, manually addressing data privacy is bound to leave gaps and create compliance issues.
With custom CRM development, you get software built according to the compliance requirements of your industry. Custom developments save a lot of time and resources when compared to an OTS solution that needs adjustments or the cost of legal consequences for violating applicable laws.
Custom CMR Examples for Improved Performance
While there are undeniable benefits to a custom CRM platform, your organization needs to put the right elements in place within the platform. While your CRM partner will guide you in development elements, these are examples of custom components to include.
Contact Management
This segment gives your company the ability to segment and organize contacts into groups. Catering to each group means using customer data to create targeted marketing strategies and personalize the consumer experience.
Lead Management
Use custom CRM development to determine which customers present as the most qualified leads across demographic and psychographic information. This increases the productivity of the sales team by highlighting which leads to focus on throughout the sales funnel.
Sales Performance Management
This CRM feature benefits sales teams, as managers can use data to evaluate individual or team performance. This function also simplifies bookkeeping functions related to commissions and other sales metrics.
Mobile CRM
With a custom CRM development solution, you can utilize mobile connectivity. Any relevant information is available through a smartphone connection with a mobile program and app.
Workflow and Approvals
A custom focus on optimizing workflow increases efficiency and saves resources. You can create automated solutions for marketing campaigns, customer communication, data analysis, and more.
You can also establish parameters and digitize solutions for approving or rejecting proposals, contracts, or records. Eliminating time-consuming processing with real-time automation changes performance for the better.
File Sharing and Syncing
Use a custom CRM platform to seamlessly integrate with your outside programs. Combine information across platforms such as Google Drive or Outlook to create a user-friendly, current database.
Get the Assistance You Need With Custom CRM Development
Working with the right software partner makes the difference when choosing custom CRM development. The team at Watkyn works closely with your business to determine your goals across relevant departments and create a unique solution that bridges gaps and increases efficiency. Contact our team today for more information.
